Based in Los Angeles, California, Hawai'i born Astra Kidani is an Asian-American female creative expert with years of experience in the global fashion industry. Having taken on cities such as London, Shanghai, and Milan and achieving a Masters in Business degree, she has expanded on her deep understanding and appreciation of the creative and business sphere to transgress the fashion industry and bring her ideas to life.

With her new brand child launched in 2022, Astra has taken full creative control to express who she is and what she stands for whilst simultaneously applying her observations on the future of fashion. The brand is targeted at all genders who seek to be bold and push the boundaries, incorporating high end stylish pieces with the contemporary nature of high-end streetwear. In the masculine dominated pillar of fashion, Astra seeks to lead the way for female creatives to rise up and be recognized for their individual talents in the niche design market.